Purple Cow
EAN 9780241992203 Priser opdateret 8. oktober 2026 kl. 12.54
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74,95 kr.hos Saxo DK
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Saxo DK
74,95 kr.
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- 74,95 kr.
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Om produktet
Beskrivelse fra Saxo DK
Brought to you by Penguin.You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The
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golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.(c) Seth Godin 2005 (P) Penguin Audio 2020
Specifikationer
- Mærke
- Seth Godin
- EAN
- 9780241992203
- Butikker
- Saxo DK
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