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Play Bigger

Al Ramadan, Christopher Lochhead, Dave Peterson og Kevin Maney

Play Bigger

EAN 9780349411361 Priser opdateret 7. november 2026 kl. 12.06

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Om produktet

Beskrivelse fra Saxo DK

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating

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entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

Specifikationer

EAN
9780349411361
Butikker
Saxo DK, Plusbog

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