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Data Strategy

Bernard Marr

Data Strategy

EAN 9781398619593 Priser opdateret 8. oktober 2026 kl. 12.47

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284,95 kr.

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Beskrivelse fra Saxo DK

Is your business equipped with a data strategy that drives real impact? Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr , this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance. Now on

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its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy. You'll learn how to: - Understand how data creates value across operations and decisions - Collaborate with data teams to build a business-led strategy - Integrate AI, automation and analytics into enterprise capability - Navigate ethics, governance and regulatory complexity - Prepare for the future with insight on emerging technologies With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world. Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies

Specifikationer

Mærke
Bernard Marr
EAN
9781398619593
Butikker
Saxo DK

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