Amazing Decisions
EAN 9780374536749 Priser opdateret 8. oktober 2026 kl. 12.48
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189,95 kr.hos Saxo DK
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Om produktet
Beskrivelse fra Saxo DK
Dan Ariely, the New York Times bestselling author of Predictably Irrational , and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author's groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of
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decision-making. Now, in Amazing Decisions , Ariely's unique perspective--informed by behavioral economics, neuroscience, and psychology--comes alive in the graphic form. The illustrator Matt R. Trower's playful and expressive artwork captures the lessons of Ariely's groundbreaking research as they explore the essential question: How can we make better decisions? Amazing Decisions follows Adam as he faces the daily barrage of choices and deliberations. He juggles two overlapping--and often contradictory--sets of norms: social norms and market norms. These norms inform our thinking in ways we often don't notice, although we are aware that they guide our behavior--just as Adam is shadowed by the "market fairy" and the "social fairy," each compelling him to act in certain ways. Good decision-making, Ariely and Trower argue, requires the ability to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.
Specifikationer
- Mærke
- Dan Ariely
- EAN
- 9780374536749
- Butikker
- Saxo DK
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